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Events

Online Marketing Strategy '

Business professionals should understand online marketing strategies to stay up to date on the latest modern business skills. This course will cover your needs to successfully create and execute strategy for your organization.

 

Email Marketing:

• The role that email marketing plays in a digital marketing strategy

• Email marketing legal compliance

• Steps to building an effective email marketing campaign

• Email marketing optimization: List building, subject lines, driving action, best practices

• Email marketing analytics

 

Day2: Online Advertising:

• Why digital ads are powerful

• How digital ads are purchased (CPC, CPM, Bidding systems)

• Terminology associated with digital advertising

• Retargeting, programmatic buying and advanced digital advertising features

• Types of digital advertising (what they are, how they work, when to use them, how to optimize):

– Search ads, display ads, video ads, social media ads, mobile ads

 

Mobile Marketing:

• Mobile website optimization

• Mobile search

• Mobile ads

• Mobile email

• Mobile apps

• Mobile shoppers, future of mobile + trends

 

Managing Digital Campaigns:

• Planning a digital campaign vs. ongoing digital marketing

• Harnessing the power of digital technology in integrated campaigns

• Steps to building integrated digital campaigns

 

Creating and Measuring a Digital Strategy

 

*The event registration fee includes:  A participant info pack + Access to event sessions +Two coffee breaks per day + One snack lunch voucher per day + Limited daily internet voucher.

  • Event ID : V17003
  • Event name : Online Marketing Strategy
  • City : Vienna
  • Country : Austria
  • Organizer : AIC
  • Location : Vienna
  • Web page : http://anahicointernationalcollege.at/English/Events-1-All-
  • Start Date : Mon, Oct 9, 2017  
  • End Date : Fri, Oct 13, 2017   
  • Registration Deadline : Sat, Sep 9, 2017   
  • Fee : 1750 Euro*
  • Topics : This course will cover your needs to successfully create and execute an online marketing strategy for your organization.

Business professionals should understand online marketing strategies to stay up to date on the latest modern business skills. This course will cover your needs to successfully create and execute strategy for your organization.

 

Email Marketing:

• The role that email marketing plays in a digital marketing strategy

• Email marketing legal compliance

• Steps to building an effective email marketing campaign

• Email marketing optimization: List building, subject lines, driving action, best practices

• Email marketing analytics

 

Day2: Online Advertising:

• Why digital ads are powerful

• How digital ads are purchased (CPC, CPM, Bidding systems)

• Terminology associated with digital advertising

• Retargeting, programmatic buying and advanced digital advertising features

• Types of digital advertising (what they are, how they work, when to use them, how to optimize):

– Search ads, display ads, video ads, social media ads, mobile ads

 

Mobile Marketing:

• Mobile website optimization

• Mobile search

• Mobile ads

• Mobile email

• Mobile apps

• Mobile shoppers, future of mobile + trends

 

Managing Digital Campaigns:

• Planning a digital campaign vs. ongoing digital marketing

• Harnessing the power of digital technology in integrated campaigns

• Steps to building integrated digital campaigns

 

Creating and Measuring a Digital Strategy

 

*The event registration fee includes:  A participant info pack + Access to event sessions +Two coffee breaks per day + One snack lunch voucher per day + Limited daily internet voucher.

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