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Digital Marketing'

Business professionals should understand digital marketing to stay up to date on the latest marketing skills. This Digital Marketing will cover your needs to successfully create and execute a digital marketing strategy for your organization.

 

Day1: Digital Marketing Strategy

• The size & importance of digital marketing

• Future trends in digital marketing – growth and future opportunities

• The steps to creating a digital marketing strategy

• Building a strategy from the ground up

• Integrating digital marketing into existing marketing plans

 

Day2: Websites: Usability, Conversion Planning:

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

• Conversion planning

• Conversion optimization

 

Day3: Website Analytics:

• Key terms associated with website measurement (terminology + definitions)

• Analyzing the traffic to your website

• Differentiating between high quality and low quality traffic

• Understanding the behavior of website visitors

• Using analytics to drive insights and optimization

 

Day 4: Search Engines:

• What SEO is and how search engines work

• Keyword analysis and optimization

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimization for search engines

• Building your search engine optimization plan

 

*The event registration fee includes:  A participant info pack + Access to event sessions +Two coffee breaks per day + One snack lunch voucher per day + Limited daily internet voucher.

  • Event ID : V17004
  • Event name : Digital Marketing
  • City : Vienna
  • Country : Austria
  • Organizer : AIC
  • Location : Vienna
  • Web page : http://anahicointernationalcollege.at/English/Events-1-All-
  • Start Date : Mon, Oct 16, 2017  
  • End Date : Thu, Oct 19, 2017   
  • Registration Deadline : Tue, Sep 19, 2017   
  • Fee : 1500 Euro*
  • Topics : The most important aspects of Digital Marketing. Learn the expert strategies.

Business professionals should understand digital marketing to stay up to date on the latest marketing skills. This Digital Marketing will cover your needs to successfully create and execute a digital marketing strategy for your organization.

 

Day1: Digital Marketing Strategy

• The size & importance of digital marketing

• Future trends in digital marketing – growth and future opportunities

• The steps to creating a digital marketing strategy

• Building a strategy from the ground up

• Integrating digital marketing into existing marketing plans

 

Day2: Websites: Usability, Conversion Planning:

• The role of your website in your digital marketing strategy

• Elements of a successful website

• Usability and user-experience

• Conversion planning

• Conversion optimization

 

Day3: Website Analytics:

• Key terms associated with website measurement (terminology + definitions)

• Analyzing the traffic to your website

• Differentiating between high quality and low quality traffic

• Understanding the behavior of website visitors

• Using analytics to drive insights and optimization

 

Day 4: Search Engines:

• What SEO is and how search engines work

• Keyword analysis and optimization

• Ranking factors that drive sites to the top of search engines (and content marketing)

• Optimizing your site for search engines

• Off-site optimization for search engines

• Building your search engine optimization plan

 

*The event registration fee includes:  A participant info pack + Access to event sessions +Two coffee breaks per day + One snack lunch voucher per day + Limited daily internet voucher.

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